Normal 0 0 1 21 120 C Allen 1 1 147 10.2006 0 0 0 The Network Culture Project -- University of Southern California Network Culture Project at the Annenberg School for Communication.

The Network Culture Project -- University of Southern California Network Culture Project at the Annenberg School for Communication.

University of Southern California Network Culture Project at the Annenberg School for Communication.

The Network Culture Project (NCP)   examines the rapidly changing and evolving space of network culture through the study of virtual worlds, online games, and social networking. The researchers believe that we are seeing a fundamental shift in the ways that knowledge is being created, disseminated, and shared, resulting in the emergence of new large scale knowledge economies that fundamentally transform the way we need to think about learning, interacting, and living in virtual spaces.

The worlds we study and the social life of these virtual spaces give us a glimpse into what the future might hold as new media continues to evolve and as computing power transforms virtual words from platforms into media. The task is to begin the process of creating new theories and methods, as well as constructing new analytic categories that can help us make sense of these spaces as they emerge as an increasing part of everyday life and experience.

Projects include:

Learning in the 21st Century 

Modern Prometheus is a game designed to teach students about issues of science, technology and ethics through experiential learning.

Situated within the context of Mary Shelley's Frankenstein, Modern Prometheus encourages learning about ethics, particularly as they relate to science and technology, by immersing students in an imaginative play space and requiring them to make choices that affect game play. By making ethics about the choices they make and the effects of those choices, rather than prescriptive rules for conduct or behaviors, students can better understand the complexities of ethical judgment and better evaluate their decisions and how their decisions affect others.

Tweens and Reproductive Health in Virtual Worlds

Tweens and Reproductive Health in Virtual Worlds is an effort to gain insights on how tweens, an understudied but growing group of online players, approach the issues of sexuality within a virtual world. 

This study will examine the sexual content and related behaviors in tween conversations in a virtual world called Whyville.net, which is populated by over 2 million registered players between ages 10-16 - thus a prime audience for our developmental topic. Access to Whyville is free and players can spend time participating in science activities, creating their own avatars and socializing with others through multi-player games, chat spaces, newspaper articles, email, trading (Kafai & Giang, 2008). 

Inspiring the Technological Imagination: Libraries and Museums as Mixed Reality in Networked Learning Sites    is  a one-year exploration of informal learning environments. Research will look to answer questions about how informal learning environments might change to better serve young people, both those who are already engaged with new digital media, and those who are not yet.

This project, led by Douglas Thomas,  is an effort to better understand what role philanthropic organizations might play in the context of virtual worlds. As virtual worlds grow in size and scope so do the opportunities for engagement with the players who visit them, the communities they build, and the spaces they inhabit. In order to access the ways in which foundations might be integrated into virtual worlds, we ask the following three questions to help us understand the purpose of philanthropy in virtual worlds:

  • How do we define "public good" in the context of virtual worlds?
  • How do we use the capabilities of virtual worlds to further the goals of foundations?
  • How do you build "real world" connections between physical and virtual spaces?

Games & Culture: A Journal of Interactive Media

This journal, edited by Douglas Thomas, is an international journal publishing innovative theoretical and empirical research about games and culture within the context of interactive media.


Network Culture Project

http://networkculture.usc.edu